What they lose in price they make up in volume
For those wondering about the value of "social cost," here is a clear example. Compare the second paragraph:
and its later elaboration
with
[S]everal companies and organizations were unveiling their plans to bring the world closer and, in a sense, narrow the digital divide, by providing laptops that cost just US$100 (euro85)
and its later elaboration
Late Wednesday, a text-book sized laptop boasting wireless network access and a hand-crank to provide electricity was unveiled by Nicholas Negroponte, Chairman of MIT Media Lab.
The machines will sell for $100, making them accessible to millions of school-aged children worldwide, he said.
with
[Nicholas] Negroponte said he expects 1 million of them to be sold to those countries. He did not say who would build the machine, which will cost $110 to make, but at least five are considering bids to do so.[emphasis mine]
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